Win/Loss Interview Program

What we investigate

Timing of technical validation, procurement surprises, competitor displacement, and internal champion changes. Interviews are conducted by consultants trained in neutral discovery—not sales follow-up calls.

Output

Pattern report linking stage criteria gaps to lost revenue, plus recommended playbook adjustments prioritized by frequency and deal size impact.

Client role

Provide closed-won and closed-lost lists with buyer contact permission. Legal review of interview consent is the client’s responsibility; we supply a standard consent script.